Tag Archives: Rita Kavashe

Eliud Kipchoge offered Car to Break World Record

Olympic marathon champion Eliud Kipchoge will drive off a new Isuzu Dmax double-cab pick-up worth Sh20 million should he break the world record.

Truck and bus manufacturer, Isuzu East Africa, on Wednesday made the pledge after renewing its partnership with the decorated athlete as Isuzu Dmax brand ambassador for another two years.

This year, Isuzu has extended its partnership with the Olympic champ and promised him a car, should he break the record set by another Kenyan (Dennis Kimetto) with a time of 2 hours 2 minutes 57 seconds, set at the 2014 Berlin Marathon.

The renewed brand ambassador partnership comes just one week before Eliud leaves the country for the Berlin Marathon, which will take place on Sunday 16th September, 2018.

The partnership will also see Kipchoge receive a new Isuzu Dmax luxury double-cab for his training and personal use, as well as full servicing of the vehicle during the period of the partnership.

Isuzu EA will also award the Olympic champion with an Isuzu luxury double-cab pick-up valued at Sh5.9 million if he breaks the marathon world record in any of his other international races.

Besides its partnership with the marathon champion, Isuzu EA is also the official transport partner of the Kenya Rugby Union since 2016.

Speaking at the partnership signing ceremony at Isuzu EA offices, Isuzu managing director Rita Kavashe said the renewal of the brand ambassador partnership is a testimony of the success realised over the first year.

“One year ago, we announced our first ever brand partnership with a sports personality, Eliud Kipchoge. Eliud resonates particularly well with the key attributes of the Isuzu brand,” she said.

“Through his world class performances, he has demonstrated remarkable strength, resilience and reliability in the races he has participated in. We’ve seen great value in bringing together these two strong brands. We are proud to have Eliud as our Isuzu Dmax brand ambassador.” she said.

Kipchoge noted that many challenges are faced by the sporting community in Kenya and was happy that Isuzu EA was taking the lead in promoting sports in Kenya.

“Isuzu EA’s steadfast support to my running career sends the important message that major corporates have a significant role to play in sports building at all levels, from local grassroots to international levels,” said Kipchoge.

Unfazed Kipchoge Eyeing World Marathon Record

Olympic champion Eliud Kipchoge has not yet given up on his ambitions of breaking the world marathon despite his failed attempts.

Kipchoge who was expected to set a new world mark in London recently where he won the race for his third time said he was not yet discouraged and will still go for it.

However, he remained non committal on how soon he will be eyeing the world record but said he will ultimately break it before retiring from running.

The marathoner was speaking when Leading motor vehicle assembler, Isuzu East Africa,  hosted  Kipchoge to a welcome breakfast at the Ole Sereni Hotel in Nairobi, to celebrate his win at the just concluded 38th annual London Marathon.

Speaking at the event, Isuzu East Africa’s Managing Director, Rita Kavashe reiterated that the company’s promise to gift Kipchoge a Luxury Isuzu Dmax when he breaks the world record at any future race, still stands.

 Eliud stated that it was important for Kenyans to celebrate athletes when they emerged victorious in races, and when they lose, as this boosts their will to work hard and achieve more.

“It has been a wonderful six months of partnering with Isuzu EA. Isuzu has stood with me through the highs and lows of my athletic career this past year. Their promise ofTuko Pamoja Safarini, still holds true. Today we are celebrating a spectacular performance at the London Marathon, and we are still hopeful that in future, I will run in under two hours. I am grateful that despite falling short of the world record, Isuzu EA is here to celebrate with my team, my family and I. For this extremely kind gesture, I say thank you.” 

Picture:Isuzu East Africa Dmax Brand Ambassador Eliud Kipchoge (center) receives a gift from Isuzu EA Managing Director Rita Kavashe (second left) during his congratulatory breakfast at Ole Sereni after winning his third London Marathon race in May. Looking on is Isuzu EA Human Resource Director Fred Wasike (Far left), Isuzu EA Aftersales Director Julius Mwangi (second right) and Isuzu EA Communications Manager, Dancan Muhindi (Far right).

In September 2017, Eliud Kipchoge was signed on for a partnership with Isuzu EA as its Isuzu Dmax brand ambassador. The Kshs 7 million deal saw Eliud receive an Isuzu Dmax luxury double cab pick-up for personal and training purposes.

Kavashe congratulated Eliud for beating tough competition from Ethiopia’s Shura Kitata Tola and Britain’s Mo Farah to emerge victorious. The MD reiterated the importance of celebrating the athletes who fly the Kenyan flag high in international events, as it encourages them to soar to even greater heights of success.

“I will start by expressing our hearty congratulations to Eliud Kipchoge. Winning the race on a 23.2 degree Celsius day, one of the hottest marathons ever recorded, is no mean feat. This sensational win is a reflection of your strength, endurance and hard work. It is my sincere hope that this win, will serve as a springboard to even greater achievements.”Stated Rita. “Our Athletes beat tough odds to successfully participate and win at these global events. It is only befitting that we laud, fete and encourage each and every one of them, as it gives them morale to keep going.”

Eliud, who has been famed as the zen master of the marathon was in high spirits because this was the third time he has won this marathon, having first won it in 2015, and again in 2016. It was also Eliud’s tenth win out of the eleven marathons he has participated in since 2013. Eliud stated that even though he did not break the 2hr.02min.57sec world record set by Dennis Kimetto in Berlin, 2014, he was delighted by how beautiful the London Marathon was.

“I am extremely grateful to be amongst friends and family as we celebrate another win for our great country. It has been my goal to run the marathon in less than two hours, but due to the prevailing temperatures and humidity, it was not possible this time around.” Noted Eliud. “However, as I stated before the race, I was in London to run a beautiful race, and indeed, it was a beautiful finish. I promise that my team and I will keep training, working hard and aiming to break the world record. Our ultimate goal is to fly the Kenyan flag to even greater heights of victory.”