Tag Archives: Demadonna Athletic Promotions

Mary Keitany retires from running

World record holder and seven-time World Marathon Majors winner Mary Keitany has hanged her running shoes.

Keitany announced her retirement on Wednesday (22) after a stellar career which saw her win the London Marathon on three occasions and the New York Marathon four times, as well as triumph at the 2009 World Half Marathon Championships.

The 39 years-old, also still holds the marathon world record for a women-only race, having clocked a stunning 2:17.01 when winning the third of her Virgin Money London Marathon titles in 2017.

Keitany’s spoke through her management, Demadonna Athletic Promotions, “However, I’m sad to say, a back injury that I suffered in late 2019 made a decision about my retirement for me. I couldn’t get the treatment I wanted in Europe because of the pandemic-related travel restrictions last year and every time I thought I had got over the injury and started training hard, it became a problem again. So now is the time to say goodbye – if only as an elite runner – to the sport I love so much.”

Keitany first came to global attention in 2007, after local success in Kenya the previous year, with a series of good performances in European half marathons which then earned her a place in the Kenyan team at that year’s World Half Marathon Championships.

Keitany won the 2009 world half marathon title in Birmingham, England, by over a minute in 1:06:36, at the time the second fastest mark ever on a record-legal course and an African record. She also led Kenya to the team gold medals.

After finishing third in New York on her marathon debut in 2010, her first major marathon win came in her next race over the classic distance when she triumphed in the 2011 Virgin Money London Marathon and further victories in the British capital came in 2012 and 2017.

She will also be remembered fondly for her three impressive consecutive wins in the New York Marathon between 2014 and 2016 before winning in the Big Apple again in 2018.

“As for the future, I haven’t fully decided on my plans but I’m looking forward to spending more time with my family. My children are currently 13 and eight. In addition, I am involved with some local charitable enterprises,” said Keitany, who added that she still intends to pay close attention to what is happening in the world of distance running.

Megra to defend her title at Toronto Marathon

Marta Megra survived a wicked early pace to win the Scotiabank Toronto Waterfront Marathon a year ago collecting $25,000 for the victory. Despite the financial windfall – a princely sum in her home Ethiopia – she was disappointed with the result.

It stands to reason, then, that a victory and a time considerably faster than last year’s 2:28:20 is her objective as she returns to this IAAF Gold Label road race on 21 October as defending champion.

Those who followed the 2017 race will recall she and her training partner Sutume Asafa, along with Kenya’s Angela Tanui, reached the half way point in a staggering 71:01 before slowing considerably in the second half. As such her performance was largely underestimated.

“This year I am in good condition, good shape so hopefully I will go slower the first half,” Megra says revealing her strategy. “My goal is to run my personal best in Toronto and to improve the course record.”

That record is shared by fellow Ethiopian Koren Jelela and Kenya’s Sharon Cherop (2:22:43). Earlier this year she finished sixth in Paris knocking 24 seconds off her personal best with 2:24:08 – roughly the performance she had anticipated in Toronto.

“I ran my personal best in Paris and if there could have been a pacemaker I could even run much better,” she recalls. “But I was happy I had run my personal best and I celebrated with my family at dinner in Addis.”


Megra grew up on a farm near Sululta in the Oromia region, about an hour’s drive north of Ethiopia’s capital, Addis Ababa. It is a picturesque landscape. The plain of Sululta lies at 2500m (8200 feet) above sea level and is surrounded by mountains while eucalyptus and juniper trees dominate the land. Six years ago, like many of her contemporaries, she left home to live and train in the capital with famed coach Gemedu Dedefo. The training group includes two-time Scotiabank Toronto Waterfront champion Shure Demise.

“I started running in school and my brother is the one who encouraged me to run,” Megra says but it was three-time Olympic champion Tirunesh Dibaba whose exploits have provided inspiration. “Tirunesh Dibaba influenced me through her hard work and the passion she has for her career. When I saw her on television I wished to be like her. She is a smart athlete.”

Gemedu’s group trains at popular sites around Addis including Sendafa, Ararat and Sululta. Asked which is her favourite, there can be only one answer.

“Sululta!” she declares. “It’s my birth place and has quite comfortable air and is a much preferable place for training. On the days I have training with my teammates I use the service of our management (the Italian agency Demadonna Athletic Promotions). On the days I train individually I use my own car.”

Though she would love to visit her family when coach Gemedu chooses Sululta for a training session she says she is there to run. Besides, sessions begin at 6:30 a.m. just as the sun is rising and sleep beckons following the hard effort.

“After I finish doing my training I am tired and all I want is to go home and take some rest rather than having coffee in my family house,” Megra explains. “I go to visit my family and friends when I have free time.”

Megra is married to Rorisa Bacha who works with Gemedu’s group as a pacemaker during training sessions. The couple has a home in Addis and are devoted to their running profession which means there is not much of an ‘off season’. Normally she races two marathons a year so there is little time when training is scaled back. But in their down time they enjoy visits to nature sites around the country. Lake Hawassa, where legendary runner Haile Gebrselassie has a hotel resort, is one place that stands out.

“I love traveling, especially to Hawassa; it’s one of the best destinations in Ethiopia,” she says. “When I go there I like riding on a boat and seeing nature and the people. It’s honestly one of my favourite things to do. I have been to the Haile Resort once.”

It’s early to even think about retirement from athletics as Megra could run for many years yet and hasn’t tapped her enormous potential. But Ethiopian athletes have been amongst their country’s biggest benefactors. Many contributed, for example, by buying government bonds to build the Grand Ethiopian Renaissance Dam, a $4 billion hydroelectric project.

“I am not sure as to what business I am going to do or be involved in,” she says upon reflection, “but I would love to do something for the community and the youth. Maybe building a training camp so that young athletes can train and be great and build a better future by helping the community with job opportunities.

For the meantime, her sole focus remains on running. “My goal is to run 2:17 or 2:18 (for the marathon) and to take part in an Olympic Games and to stand on the world stage where I can make my country proud.”