Athletics re-emerged from Tokyo as the No 1 Olympic sport and the broadcast numbers beginning to drift in, although still a little raw, point to that.
I’m writing this column from Nairobi, Kenya where the World Athletics Under 20 Championships are taking place. This is a country that is passionate about athletics. It borders on a religion.
In the entrance hall to the Kasarani Stadium, hosting the event, and known locally as the Home of Heroes, there are framed photographs of well over 50 Olympic Champions and world-record holders.