Kenyan sporting hero the legendary athlete Kipchoge Keino was awarded with the ‘Superbrands Personality of The Year Award’.
This year, and for the first time since its 2006 inception in East Africa, the program introduced the ‘Superbrands Personality of The Year Award’. The accolade was presented to the Kenyan sporting icon and legend Kipchoge Keino to be the first recipeint of the award.
The two-time Olympic gold medalist, Keino was among the first in a long line of successful middle and long distance runners to come from the country and has helped and inspired many of his fellow countrymen and women to become the athletics force that they are today.
Superbrands East Africa celebrated 40 of the region’s top brands at a Tribute Awards Ceremony held on Thursday 31st March 2022 at the Trademark Hotel in Nairobi, Kenya.
Receiving the award, the esteemed Keino noted that his hard work and focus made him a world-class competitor and urged brands to come together and support sports in the country.
“Let us work and improve sports in this country. Sports unite the youths of this country and the world and I’m sure we have a lot of talents in this country. Let us prepare and build facilities in various schools to support our youth. We can do it if we’re united and build facilities for our youths”
Amongst the many brands awarded with the Superbrand 2022 seal of excellence: Safaricom, Betika, Elgon-Kenya, Kenya Red-Cross, Supaloaf, The Guardian (TZ) and Bank of Baroda (UG).
Brands recognised in this 7th edition were derived from a 100% consumer insights survey conducted by TNS Kantar.
Keino won 1,500 metres gold at the Mexico 1968 Olympic Games, before winning the 3,000m steeplechase title four years later in Munich.
He also won two Olympic silver medals, three Commonwealth Games gold medals and two African Games titles in his career.
Keino was among the first athletes inducted into the World Athletics Hall of Fame, while he was awarded the Olympic Laurel at the Rio 2016 Olympic Games Opening Ceremony for his service to the Olympic movement.
In the year 2020, organisers of the Nairobi World Athletics Continental Tour event had announced the competition will be known as Kipchoge Keino Classic, in honour of Kenya’s athletics great.
“The committee settled on Kipchoge Keino Classic as the name of the Nairobi meet in honour of athletics legend,” event director Barnaba Korir said.
“We are glad and privileged that he has accepted the honour.”
The legend has two stadiums named in honour. Eldoret in Uasin Gishu county the town known as the “The City of Champions” its main stadium and Nandi which is commonly referred to as the “Source of Champions” both named their main stadiums as Kipchoge Keino.
The evening of March 31st, 2022, was a celebration of the leading brands that persevered and broke boundaries despite the COVID19 pandemic. Brand representation came from Kenya, Tanzania and Uganda.