Commonwealth and Africa Javelin champion Julius Yego will take a break from athletics and focus on football during a visit by soccer Germany’s World Cup winning legend Lothar Matthäus.
Germany’s most-capped player Lothar Matthäus is set to meet with the hugely talented javelin thrower Julius Yego, a silver-medal winner at the Rio 2016 Olympics at the Mathare Youth Sports Association (MYSA) grounds on the side-lines of the soccer clinic being an effort to further inculcate professional talent management at the international level for the participants.
During the clinic, Yego is expected to inspire the youth with his from grace to stardom experience.
Yego faced challenges on his road to glory after initially being exempted from the 2006 World Junior Championships team heading to Beijing, China at the Chaoyang Sports Centre, despite having attained the qualifying mark in the javelin.
Yego’s experience is expected to inspire the youth not to give up and draw a lot of positives by sharing his experience of putting the challenges he faced behind to remain focused and ambitious by silencing his critics by going ahead to win the Africa, Commonwealth and World titles apart from setting national and continental records
Matthäus who led Germany to win the 1990 Fifa World Cup at the Stadio Olimpico in Rome, Italy as captainwill be in Nairobi, Kenya as part of the “Bundesliga Legends Tour”, jointly organised by StarTimes and the Bundesliga on September 19th-20th, 2017.
StarTimes Director of Brand Marketing and PR Mr. Japheth Akhulia noted that the visit of Lothar Matthäus will serve as a boost to the upcoming football talent as they interact with one of football’s most accomplished legend’s.
Lothar Matthäus, captain of the “Bundesliga Legends Network” will make his maiden tour of Kenya to introduce Kenyan football fans and upcoming talent to the great features of Germany’s top flight at various events while equally undertaking several media engagements to promote the Bundesliga.
Three football academies including Mathare Youth Sports Association (MYSA), Riruta Youth Sports Association (RYSA) and Star Soccer Academy headed by former national youth team coach Rishadi Shedu will benefit from a detailed soccer clinic whose aim will be transfer football best practices to the upcoming Kenyan football generation.
Pay television company StarTimes Media are the official Bundesliga broadcast partners and have collaborated with German football league to not only promote German football locally but equally transfer skills to the next generation of Kenyan soccer professionals.
“The visit of Lothar Matthäus is a huge boost to Kenya’s upcoming football talent as they will have an opportunity to learn from one of the most accomplished football stars. As a brand, we are committed to not only bringing affordable access of the Bundesliga across Kenyan households but to equally inspire and grow the future Kenyan Internationals,” noted Mr. Akhulia.
Now aged 56, Lothar Matthäus played 464 Bundesliga games for Borussia Mönchengladbach and FC Bayern München, scoring a total of 121 goals. As well as winning seven German league titles, he captained the German national team to victory in the 1990 World Cup in Italy, and was named “World Footballer of the Year” in 1991.
As a brand ambassador for the Bundesliga since 2015, Lothar has been instrumental in championing the great features of the Bundesliga whose impressive development has seen the German league continue to enjoy constant growth with its professional structures, modern stadia and the fantastic fan culture.
“Matthäus will also be taking to the studio to commentate on the high-level Bundesliga clash between FC Schalke 04 and FC Bayern München as a guest pundit as we complement our exclusive broadcast of the Bundesliga with expert analysis,” concluded Mr. Akhulia.
The “Bundesliga Legends Network” consists of ex-professionals who are active in key target markets as brand ambassadors of the Bundesliga. It also includes Anthony Baffoe (52) of Ghana, who made 199 Bundesliga appearances between 1983 and 1992.
StarTimes has been the exclusive rights-holder of the Bundesliga in sub-Saharan Africa since the 2015/16 season. This is the second major activity between the Bundesliga and its partner StarTimes in Africa, following hot on the heels of the Legends Tour in Nigeria, Ghana and Kenya with Jay-Jay Okocha and Sunday Oliseh in December 2016.