The largest and first truly pan-African free-to-air broadcaster, Kwesè Free Sports, today announced that it will be sponsoring this year’s edition of the Rift Valley Marathon to be held on 17 March 2018 at Mosoriot, Nandi County.
Christened as the Source of Champions, Nandi County will host the Rift Valley Marathon set for 17th March, 2017 in Mosoriot, Nandi County.
And today, race organisers were boosted by kshs 1.95 million from Kwese Sport, a free to air sports channel.
Kwese Sports TV general manager Monicah Ndung’u said she is keen for the race to grow and contribute to local sports in Kenya, the commitment they uphold in all their markets and they are thrilling to be part of this year’s Rift Valley Marathon.
“This is a race that has served as training ground for some of the most successful Kenyan runners competing on the global stages. We are now at the forefront of making it not only a successful event but also a memorable one,” she added.
The same was echoed by race Marketing Director Sharon Allela.
“We are really excited about the Kwesé Rift Valley Marathon partnership as our synergies are well aligned for the future of Sports in Africa and as we strive to grow the race into the biggest in sub-Saharan Africa by 2020, we hope to attract runners from around the world to come run with the Kenyans and experience the beautiful scenic Nandi County and the magical Rift Valley”, said Allela.
Providing the best in premium sports to fans across the continent free of charge is crucial to this pan-African broadcaster, Kwesé is also committed to fostering partnerships that build lasting momentum for local sports programs in Kenya.